Strategic Virtual Assistant for Small & Medium Businesses in Australia and New Zealand

More than admin support. I help businesses stay organised, make smarter decisions, and keep operations running smoothly

Running a business is easier when you have someone who gets it.

I’m Sam Leckie - an experienced Executive Assistant and MBA candidate who partners with busy founders and teams to create order, simplify operations, and bring calm to the chaos.

Whether you need structured admin support or someone to think alongside you week-to-week, I help your business run smoothly, so you can focus on what actually moves it forward.

Find Out More

What I Do

Strategic Admin Support
I handle inboxes, calendars, documents, and supplier coordination - but I also see patterns, flag risks early, and help you stay ahead.

Fractional Operations Partner
For growing businesses, I act as your thinking partner - keeping workflows clear, meetings productive, and decisions simpler.

Smooth Systems & Clarity
No complicated overhauls, just simple systems that make your workday lighter and your business more efficient.

  • This is at the core of what we do! We can meet you at your level and provide admin to help you feel more organised, less stressed and give you back time to get back to scaling and building.

  • When you’re starting or scaling you need solid foundational processes to help your leadership team work.

    We provide advice and implementation on processes and systems so your team can meet when they need to and communicate better with their teams.

  • Not having a dedicated team member working on your socials can mean they are lacking organisation and can be out of date.

    Let us help you plan, sharpen and post on your socials.

  • We take care of small to medium projects - whether it’s a one-off or part of your monthly package.

    It’s time to finally tick off that project you’ve been meaning to finish for ages.

  • We can find you almost anything. We have connected our clients with suppliers in China, found those hard to find tickets, and done that deep research that most people don’t have time for.

Administration

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Exec Team Support

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Research

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Social Media

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Project Support

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Administration 〰️ Exec Team Support 〰️ Research 〰️ Social Media 〰️ Project Support 〰️

  • Yes. I support clients across Australia and New Zealand.
    If you’re in another region, we can still chat.

  • No.
    The structure is made to keep things simple and predictable.
    If you’re unsure which tier fits, I can guide you.

  • There are no hours to manage.
    Work is based on outcomes and access.
    Hours are only monitored internally to match you to the right tier.

  • Yes, there is an NDA and month to month agreement.

  • Yes, but it depends and I treat them on a case-by-case basis.
    I can tidy your setup, organise tasks and advise on structure.
    I don’t rebuild or implement large systems, but I’ll be able to find someone who does.

  • Yes, in SLA Partner.
    Operator includes a weekly founder meeting only.

  • In some cases. If the project is ongoing over a few months then it could be a consideration.

    Reach out so we can chat about it.

  • No. They’re fair and inclusive and based on my experience and value.

    I do however offer a discount to NFP and Charities.